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BDX – Business Intelligence Case Study: Swthingenieria



Swthingenieria is a company specializing in Fall Protection and Working at Heights Solutions. They provide expert services and products to ensure the safety of workers in various industries. Swthingenieria approached Delish Consulting to enhance their online presence, generate more leads, and optimize its overall business strategy.

Challenge: Swthingenieria faced several challenges that needed to be addressed:

  1. Limited Online Visibility: Swthingenieria had low online visibility, making it difficult for potential customers to find their services.
  2. Insufficient Leads: The company struggled to generate a steady flow of leads for their fall protection solutions.
  3. Lack of Data-Driven Decision-Making: Swthingenieria needed a comprehensive business intelligence solution to make informed strategic decisions related to stock management, pricing, logistics, and market expansion in Spain and Latin America.


Solutions: Delish Consulting implemented a multifaceted approach to address Swthingenieria’s challenges:

  1. 1 Digital Marketing Strategy: Delish Consulting conducted extensive research to understand Swthingenieria’s target audience and industry trends. They developed a tailored digital marketing strategy that included SEO and SEM techniques to improve online visibility and generate more traffic to the website.
  2. Lead Generation: Through a combination of content marketing, email marketing, and social media advertising, Delish Consulting increased lead generation efforts. They created engaging content that showcased Swthingenieria’s expertise in fall protection solutions.
  3. Business Intelligence Implementation: Delish Consulting integrated business intelligence tools that provided Swthingenieria with real-time insights into their performance metrics. This included data on stock levels, sales prices, logistical supply chain, and market trends.
  4. Dashboard Creation: Delish Consulting designed a customized dashboard that displayed key performance indicators (KPIs) relevant to Swthingenieria’s objectives. This dashboard allowed Swthingenieria’s management team to monitor the company’s performance and make data-driven decisions.



Results: The collaboration between Swthingenieria and Delish Consulting produced significant results:

  1. Increased Online Visibility: Swthingenieria’s online visibility improved, resulting in a higher ranking on search engine results pages and increased organic traffic.
  2. Lead Generation Success: Delish Consulting’s digital marketing efforts led to a consistent stream of high-quality leads, resulting in an increase in potential clients.
  3. Data-Driven Decision-Making: Swthingenieria now had access to a fully parameterized dashboard that allowed them to monitor stock levels, adjust pricing strategies, optimize their logistical supply chain, and identify target markets for expansion in Spain and Latin America.
  4. B2B Interviews: Delish Consulting’s efforts in digital marketing and lead generation led to more than 8 B2B online interviews per week, strengthening Swthingenieria’s business relationships and sales opportunities, as well as Booking 195 appointments averaging 35 appointments per month besides increasing swiftly clients data base.



In conclusion, Delish 360 Consulting successfully transformed Swthingenieria’s online presence, lead generation capabilities, and data-driven decision-making processes, web design for service landing pages, optimized for top Google rankings and primed for effective advertising campaigns with a high conversion rate.

This case study demonstrates how a comprehensive digital marketing strategy and the implementation of business intelligence tools can drive business growth and enhance performance in the fall protection industry.




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